AI A/B Test Results
Campaign variant comparison and statistical analysis
12
Total Tests
3
Active
9
Completed
18.4%
Avg. Uplift
New A/B Test
Test subject lines, content, send times and boost conversions by 18.4% on average
A/B Test Results
Significance Rate: 83%
Email Subject – VIP Offer
Completed
open_rate
Winner: B
CTA – Button Color
Completed
click_rate
Winner: B
Send Time – Morning vs Evening
Active
open_rate
First-Name Personalization
Active
open_rate
Preheader – Emoji vs Text
Active
open_rate